Lifecycle
For reusable email sections that support product, customer, and operational messages.
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Production block
Reactivation Offer Banner
Return-to-product banner for churn win-back, dormant accounts, and reactivation campaigns.
Content BlocksLifecycle
Use this block when
Use for lightweight win-back emails where the value proposition and return path should be obvious immediately.
Typically appears in
Between the hero and close, where the message needs explanation, proof, or supporting detail.
Why it exists
To reuse a production-tested email section without starting from a blank file.
Preview
Rendered production artefact for workflow review before handoff.
Where this block earns its place
Treat the component as one production section inside a larger message system. It should support the send goal, survive handoff, and remain easy to review before compilation.
Typically used in
These relationships help buyers understand the block as part of a send, not as an isolated catalogue item.
Practical QA before handoff
Keep the checks short and action-oriented. The goal is to help teams decide whether this block is ready to enter a workflow.
- Review every CTA href after the ESP rewrites or tracks links.
- Confirm image assets are absolute HTTPS URLs before handoff.
- Check the mobile preview before placing this block into a full workflow.
- Make the offer or reactivation outcome explicit in text instead of relying on the banner treatment alone.
- Ensure the CTA tells the user what returning will let them do next.
- Gmail (Web + Mobile): Primary spacing, stack order, and CTA rendering hold up in Gmail web and mobile views.
- Outlook Desktop (Windows): Single-panel offer banners are stable, though Outlook may make the vertical rhythm feel slightly tighter.
Build the next section around it
A production email usually needs a stack of blocks. These nearby sections are a sensible next choice when assembling a full send.
Onboarding Step Card
Step-based onboarding prompt for setup sequences, activation nudges, and product adoption emails.
Trial Started Checklist
Checklist block for trial-started flows that need a simple first-run activation sequence.
App Download Strip
Compact app-download section with platform badges for onboarding, support, and activation emails.
MJML and HTML remain available
Source stays below the preview and workflow context. Copy MJML when assembling a system, or compiled HTML when preparing ESP handoff. Template Hedgehog Pro includes the full offline archive for teams that need the complete system locally.
Block assembly: place this section inside the same <mj-body> as your other production blocks, then stack sections in send order.
Editable source
Block MJML
Section-only MJML for assembling an email from multiple reusable production blocks inside a shared project.
Formatting code preview...Compiled output
Block HTML
Component-only compiled markup for block-level inspection and HTML assembly workflows.
Formatting code preview...