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Production block

App Download Strip

Compact app-download section with platform badges for onboarding, support, and activation emails.

Content BlocksOnboarding

Use this block when

Use when the email should move readers from inbox to app without needing a larger feature section.

Typically appears in

Between the hero and close, where the message needs explanation, proof, or supporting detail.

Why it exists

To help lifecycle teams guide users towards the next meaningful action.

Preview

Rendered production artefact for workflow review before handoff.

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App Download Strip rendered email block preview

Production role

Where this block earns its place

Treat the component as one production section inside a larger message system. It should support the send goal, survive handoff, and remain easy to review before compilation.

Onboarding

For activation and lifecycle flows where the block needs to move users to the next step.

Workflow context

Typically used in

These relationships help buyers understand the block as part of a send, not as an isolated catalogue item.

Onboarding activation

Drive first meaningful action and reduce first-week drop-off.

View workflow

Upgrade confirmation

Reassure buyers and reduce immediate post-purchase support requests.

View workflow

Onboarding

Guide a new or returning user to the next activation step.

View workflow

Implementation

Practical QA before handoff

Keep the checks short and action-oriented. The goal is to help teams decide whether this block is ready to enter a workflow.

  • Review every CTA href after the ESP rewrites or tracks links.
  • Confirm image assets are absolute HTTPS URLs before handoff.
  • Check the mobile preview before placing this block into a full workflow.
  • Give the app badges enough descriptive context in nearby copy because the images alone do not explain the action.
  • Ensure the badges remain large enough to be read and tapped comfortably on mobile clients.
  • Gmail (Web + Mobile): Primary spacing, stack order, and CTA rendering stay stable in Gmail web and mobile views.
  • Outlook Desktop (Windows): Badge-based app strips are dependable, though Outlook can slightly alter badge alignment in grouped columns.

Pairs well with

Build the next section around it

A production email usually needs a stack of blocks. These nearby sections are a sensible next choice when assembling a full send.

Content Blocks

App Feature Split

Edge-to-edge split section combining feature copy with app download routes.

Content Blocks

Onboarding Step Card

Step-based onboarding prompt for setup sequences, activation nudges, and product adoption emails.

Content Blocks

Dual Text Columns

Two-column editorial or feature-copy block for balanced reading sections.

Source and output

MJML and HTML remain available

Source stays below the preview and workflow context. Copy MJML when assembling a system, or compiled HTML when preparing ESP handoff. Template Hedgehog Pro includes the full offline archive for teams that need the complete system locally.

Block assembly: place this section inside the same <mj-body> as your other production blocks, then stack sections in send order.

Editable source

Block MJML

Section-only MJML for assembling an email from multiple reusable production blocks inside a shared project.

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Compiled output

Block HTML

Component-only compiled markup for block-level inspection and HTML assembly workflows.

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