Onboarding
For activation and lifecycle flows where the block needs to move users to the next step.
Template Hedgehog
Open navigation
Production block
Onboarding Step Card
Step-based onboarding prompt for setup sequences, activation nudges, and product adoption emails.
Content BlocksOnboarding
Use this block when
Use mid-flow when the user has already started onboarding and needs the next action spelled out clearly.
Typically appears in
Between the hero and close, where the message needs explanation, proof, or supporting detail.
Why it exists
To help lifecycle teams guide users towards the next meaningful action.
Preview
Rendered production artefact for workflow review before handoff.
Where this block earns its place
Treat the component as one production section inside a larger message system. It should support the send goal, survive handoff, and remain easy to review before compilation.
Typically used in
These relationships help buyers understand the block as part of a send, not as an isolated catalogue item.
Practical QA before handoff
Keep the checks short and action-oriented. The goal is to help teams decide whether this block is ready to enter a workflow.
- Review every CTA href after the ESP rewrites or tracks links.
- Confirm image assets are absolute HTTPS URLs before handoff.
- Check the mobile preview before placing this block into a full workflow.
- Include the step number in text so progress is understandable without visual layout context.
- Make the CTA destination explicit so keyboard and screen-reader users know what happens next.
- Gmail (Web + Mobile): Primary spacing, stack order, and CTA rendering hold up in Gmail web and mobile views.
- Outlook Desktop (Windows): Simple step cards are reliable, though Outlook can reduce the padding around left-aligned CTA buttons.
Build the next section around it
A production email usually needs a stack of blocks. These nearby sections are a sensible next choice when assembling a full send.
Trial Started Checklist
Checklist block for trial-started flows that need a simple first-run activation sequence.
App Download Strip
Compact app-download section with platform badges for onboarding, support, and activation emails.
Reactivation Offer Banner
Return-to-product banner for churn win-back, dormant accounts, and reactivation campaigns.
MJML and HTML remain available
Source stays below the preview and workflow context. Copy MJML when assembling a system, or compiled HTML when preparing ESP handoff. Template Hedgehog Pro includes the full offline archive for teams that need the complete system locally.
Block assembly: place this section inside the same <mj-body> as your other production blocks, then stack sections in send order.
Editable source
Block MJML
Section-only MJML for assembling an email from multiple reusable production blocks inside a shared project.
Formatting code preview...Compiled output
Block HTML
Component-only compiled markup for block-level inspection and HTML assembly workflows.
Formatting code preview...