Acquisition
For campaign intros and launch moments where the first screen needs a clear action.
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Production block
App Feature Split
Edge-to-edge split section combining feature copy with app download routes.
Content BlocksAcquisition
Use this block when
Use when the app itself needs a clearer product story than a simple badge strip can provide.
Typically appears in
Between the hero and close, where the message needs explanation, proof, or supporting detail.
Why it exists
To give campaign teams a reliable first block that can move from source to handoff quickly.
Preview
Rendered production artefact for workflow review before handoff.
Where this block earns its place
Treat the component as one production section inside a larger message system. It should support the send goal, survive handoff, and remain easy to review before compilation.
Typically used in
These relationships help buyers understand the block as part of a send, not as an isolated catalogue item.
Practical QA before handoff
Keep the checks short and action-oriented. The goal is to help teams decide whether this block is ready to enter a workflow.
- Review every CTA href after the ESP rewrites or tracks links.
- Confirm image assets are absolute HTTPS URLs before handoff.
- Check the mobile preview before placing this block into a full workflow.
- The message should still make sense if the image fails to load or the badges are announced separately.
- Use descriptive surrounding copy so readers understand why the app links matter in this context.
- Gmail (Web + Mobile): Primary spacing, stack order, and CTA rendering stay stable in Gmail web and mobile views.
- Outlook Desktop (Windows): Split sections remain stable, though Outlook can stack the image and app-badge area sooner than webmail.
Build the next section around it
A production email usually needs a stack of blocks. These nearby sections are a sensible next choice when assembling a full send.
App Download Strip
Compact app-download section with platform badges for onboarding, support, and activation emails.
Review Split Image Left
Image-led split review request for product follow-ups and post-purchase proof collection.
Single Image Centred
Single centred image with short supporting copy and linked follow-up text.
MJML and HTML remain available
Source stays below the preview and workflow context. Copy MJML when assembling a system, or compiled HTML when preparing ESP handoff. Template Hedgehog Pro includes the full offline archive for teams that need the complete system locally.
Block assembly: place this section inside the same <mj-body> as your other production blocks, then stack sections in send order.
Editable source
Block MJML
Section-only MJML for assembling an email from multiple reusable production blocks inside a shared project.
Formatting code preview...Compiled output
Block HTML
Component-only compiled markup for block-level inspection and HTML assembly workflows.
Formatting code preview...