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Production block

Welcome Email Hero

Simple onboarding hero for first-run welcome emails and sign-up activation sequences.

HeroesAcquisitionOnboarding

Use this block when

Use at the top of welcome emails where the first action should be obvious and low-friction.

Typically appears in

At the top of a campaign, launch, onboarding, or announcement send.

Why it exists

To help lifecycle teams guide users towards the next meaningful action.

Preview

Rendered production artefact for workflow review before handoff.

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Welcome Email Hero rendered email block preview

Production role

Where this block earns its place

Treat the component as one production section inside a larger message system. It should support the send goal, survive handoff, and remain easy to review before compilation.

Acquisition

For campaign intros and launch moments where the first screen needs a clear action.

Onboarding

For activation and lifecycle flows where the block needs to move users to the next step.

Workflow context

Typically used in

These relationships help buyers understand the block as part of a send, not as an isolated catalogue item.

Onboarding activation

Drive first meaningful action and reduce first-week drop-off.

View workflow

Product launch

Lead with a clear announcement, supporting proof, and one primary CTA.

View workflow

Onboarding

Guide a new or returning user to the next activation step.

View workflow

Implementation

Practical QA before handoff

Keep the checks short and action-oriented. The goal is to help teams decide whether this block is ready to enter a workflow.

  • Review every CTA href after the ESP rewrites or tracks links.
  • Confirm image assets are absolute HTTPS URLs before handoff.
  • Check the mobile preview before placing this block into a full workflow.
  • Ensure the headline makes sense without the CTA, because assistive technology may announce them separately.
  • Keep the CTA action-led and specific to the onboarding step you want the user to complete.
  • Gmail (Web + Mobile): Primary spacing, stack order, and CTA rendering hold up in Gmail web and mobile views.
  • Outlook Desktop (Windows): Single-column hero cards are robust, though Outlook can tighten spacing around the primary CTA.

Pairs well with

Build the next section around it

A production email usually needs a stack of blocks. These nearby sections are a sensible next choice when assembling a full send.

Heroes

Feature Announcement Split

Split announcement block for new features, product launches, and release highlights.

Heroes

Hero Centred

Centred hero section with label, headline, support copy, image, and primary CTA.

Heroes

Hero Centred Left Copy

Image-led hero with centred framing and left-aligned body copy for richer launch or announcement sends.

Source and output

MJML and HTML remain available

Source stays below the preview and workflow context. Copy MJML when assembling a system, or compiled HTML when preparing ESP handoff. Template Hedgehog Pro includes the full offline archive for teams that need the complete system locally.

Block assembly: place this section inside the same <mj-body> as your other production blocks, then stack sections in send order.

Editable source

Block MJML

Section-only MJML for assembling an email from multiple reusable production blocks inside a shared project.

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Compiled output

Block HTML

Component-only compiled markup for block-level inspection and HTML assembly workflows.

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