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Production block

Feature Announcement Split

Split announcement block for new features, product launches, and release highlights.

HeroesAcquisition

Use this block when

Use when the new feature needs both a visual cue and a clear explanatory message in the first screenful.

Typically appears in

At the top of a campaign, launch, onboarding, or announcement send.

Why it exists

To give campaign teams a reliable first block that can move from source to handoff quickly.

Preview

Rendered production artefact for workflow review before handoff.

Get the production pack
Feature Announcement Split rendered email block preview

Production role

Where this block earns its place

Treat the component as one production section inside a larger message system. It should support the send goal, survive handoff, and remain easy to review before compilation.

Acquisition

For campaign intros and launch moments where the first screen needs a clear action.

Workflow context

Typically used in

These relationships help buyers understand the block as part of a send, not as an isolated catalogue item.

Feature announcement

Drive awareness and feature adoption with production-safe launch messaging.

View workflow

Product launch

Lead with a clear announcement, supporting proof, and one primary CTA.

View workflow

Implementation

Practical QA before handoff

Keep the checks short and action-oriented. The goal is to help teams decide whether this block is ready to enter a workflow.

  • Review every CTA href after the ESP rewrites or tracks links.
  • Confirm image assets are absolute HTTPS URLs before handoff.
  • Check the mobile preview before placing this block into a full workflow.
  • The announcement should still make sense if the supporting image does not load.
  • Use alt text that adds context rather than repeating the headline verbatim.
  • Gmail (Web + Mobile): Primary spacing, stack order, and CTA rendering hold up in Gmail web and mobile views.
  • Outlook Desktop (Windows): Image-and-copy split layouts remain dependable, though Outlook can stack the columns earlier than webmail.

Pairs well with

Build the next section around it

A production email usually needs a stack of blocks. These nearby sections are a sensible next choice when assembling a full send.

Heroes

Hero Centred Left Copy

Image-led hero with centred framing and left-aligned body copy for richer launch or announcement sends.

Heroes

Hero Centred

Centred hero section with label, headline, support copy, image, and primary CTA.

Heroes

Hero Image Left

Split hero with image on the left and message stack on the right.

Source and output

MJML and HTML remain available

Source stays below the preview and workflow context. Copy MJML when assembling a system, or compiled HTML when preparing ESP handoff. Template Hedgehog Pro includes the full offline archive for teams that need the complete system locally.

Block assembly: place this section inside the same <mj-body> as your other production blocks, then stack sections in send order.

Editable source

Block MJML

Section-only MJML for assembling an email from multiple reusable production blocks inside a shared project.

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Compiled output

Block HTML

Component-only compiled markup for block-level inspection and HTML assembly workflows.

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