Lifecycle
For reusable email sections that support product, customer, and operational messages.
Template Hedgehog
Open navigation
Production block
Usage Summary Strip
Compact metrics strip for activation, retention, and weekly product update emails.
Content BlocksLifecycle
Use this block when
Use when activity or adoption metrics strengthen the surrounding lifecycle message.
Typically appears in
Between the hero and close, where the message needs explanation, proof, or supporting detail.
Why it exists
To reuse a production-tested email section without starting from a blank file.
Preview
Rendered production artefact for workflow review before handoff.
Where this block earns its place
Treat the component as one production section inside a larger message system. It should support the send goal, survive handoff, and remain easy to review before compilation.
Typically used in
These relationships help buyers understand the block as part of a send, not as an isolated catalogue item.
Practical QA before handoff
Keep the checks short and action-oriented. The goal is to help teams decide whether this block is ready to enter a workflow.
- Review every CTA href after the ESP rewrites or tracks links.
- Confirm image assets are absolute HTTPS URLs before handoff.
- Check the mobile preview before placing this block into a full workflow.
- Provide labels that explain what each number represents.
- Do not rely on visual grouping alone to explain which metric is most important.
- Gmail (Web + Mobile): Primary structure, spacing, and CTA rendering hold up in Gmail web and mobile views.
- Outlook Desktop (Windows): Simple metric columns are stable, with predictable Outlook stacking behaviour.
Build the next section around it
A production email usually needs a stack of blocks. These nearby sections are a sensible next choice when assembling a full send.
Statistics Trio
Three-column metrics block for product proof, launch stats, or engineering credibility moments.
App Download Strip
Compact app-download section with platform badges for onboarding, support, and activation emails.
App Feature Split
Edge-to-edge split section combining feature copy with app download routes.
MJML and HTML remain available
Source stays below the preview and workflow context. Copy MJML when assembling a system, or compiled HTML when preparing ESP handoff. Template Hedgehog Pro includes the full offline archive for teams that need the complete system locally.
Block assembly: place this section inside the same <mj-body> as your other production blocks, then stack sections in send order.
Editable source
Block MJML
Section-only MJML for assembling an email from multiple reusable production blocks inside a shared project.
Formatting code preview...Compiled output
Block HTML
Component-only compiled markup for block-level inspection and HTML assembly workflows.
Formatting code preview...