Acquisition
For campaign intros and launch moments where the first screen needs a clear action.
Template Hedgehog
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Production block
Hero Overlay Banner
Full-width overlay hero for launches, announcements, and bold campaign intros.
HeroesAcquisition
Use this block when
Use when one statement and one action should dominate the first screenful of the email.
Typically appears in
At the top of a campaign, launch, onboarding, or announcement send.
Why it exists
To give campaign teams a reliable first block that can move from source to handoff quickly.
Preview
Rendered production artefact for workflow review before handoff.
Where this block earns its place
Treat the component as one production section inside a larger message system. It should support the send goal, survive handoff, and remain easy to review before compilation.
Typically used in
These relationships help buyers understand the block as part of a send, not as an isolated catalogue item.
Practical QA before handoff
Keep the checks short and action-oriented. The goal is to help teams decide whether this block is ready to enter a workflow.
- Review every CTA href after the ESP rewrites or tracks links.
- Confirm image assets are absolute HTTPS URLs before handoff.
- Check the mobile preview before placing this block into a full workflow.
- Maintain strong text contrast against the image background.
- Do not hide core meaning inside the background image itself.
- Gmail (Web + Mobile): Primary structure, spacing, and CTA rendering hold up in Gmail web and mobile views.
- Outlook Desktop (Windows): Background-image treatment can flatten or simplify in Outlook desktop.
Build the next section around it
A production email usually needs a stack of blocks. These nearby sections are a sensible next choice when assembling a full send.
Hero Overlay Modern
Image-backed launch hero with overlay copy, direct CTA, and production-safe fallback colour.
Hero Centred Left Copy
Image-led hero with centred framing and left-aligned body copy for richer launch or announcement sends.
Feature Announcement Split
Split announcement block for new features, product launches, and release highlights.
MJML and HTML remain available
Source stays below the preview and workflow context. Copy MJML when assembling a system, or compiled HTML when preparing ESP handoff. Template Hedgehog Pro includes the full offline archive for teams that need the complete system locally.
Block assembly: place this section inside the same <mj-body> as your other production blocks, then stack sections in send order.
Editable source
Block MJML
Section-only MJML for assembling an email from multiple reusable production blocks inside a shared project.
Formatting code preview...Compiled output
Block HTML
Component-only compiled markup for block-level inspection and HTML assembly workflows.
Formatting code preview...