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Production block

Hero Overlay Modern

Image-backed launch hero with overlay copy, direct CTA, and production-safe fallback colour.

HeroesAcquisition

Use this block when

Use for launch, announcement, and single-message campaigns where one clear CTA should dominate.

Typically appears in

At the top of a campaign, launch, onboarding, or announcement send.

Why it exists

To give campaign teams a reliable first block that can move from source to handoff quickly.

Preview

Rendered production artefact for workflow review before handoff.

Get the production pack
Hero Overlay Modern rendered email block preview

Production role

Where this block earns its place

Treat the component as one production section inside a larger message system. It should support the send goal, survive handoff, and remain easy to review before compilation.

Acquisition

For campaign intros and launch moments where the first screen needs a clear action.

Workflow context

Typically used in

These relationships help buyers understand the block as part of a send, not as an isolated catalogue item.

Campaign launch

Ship campaign messaging quickly without rebuilding launch structure from scratch.

View workflow

Product launch

Lead with a clear announcement, supporting proof, and one primary CTA.

View workflow

Implementation

Practical QA before handoff

Keep the checks short and action-oriented. The goal is to help teams decide whether this block is ready to enter a workflow.

  • Review every CTA href after the ESP rewrites or tracks links.
  • Confirm image assets are absolute HTTPS URLs before handoff.
  • Check the mobile preview before placing this block into a full workflow.
  • Use a descriptive heading hierarchy so the first headline still makes sense out of visual context.
  • Make sure the hero image alt text adds meaning rather than repeating the headline.
  • Gmail (Web + Mobile): Hero text, CTA, and spacing render as expected.
  • Outlook Desktop (Windows): Background treatment can flatten in legacy Word rendering.

Pairs well with

Build the next section around it

A production email usually needs a stack of blocks. These nearby sections are a sensible next choice when assembling a full send.

Heroes

Hero Overlay Banner

Full-width overlay hero for launches, announcements, and bold campaign intros.

Heroes

Hero Centred

Centred hero section with label, headline, support copy, image, and primary CTA.

Heroes

Hero Centred Left Copy

Image-led hero with centred framing and left-aligned body copy for richer launch or announcement sends.

Source and output

MJML and HTML remain available

Source stays below the preview and workflow context. Copy MJML when assembling a system, or compiled HTML when preparing ESP handoff. Template Hedgehog Pro includes the full offline archive for teams that need the complete system locally.

Block assembly: place this section inside the same <mj-body> as your other production blocks, then stack sections in send order.

Editable source

Block MJML

Section-only MJML for assembling an email from multiple reusable production blocks inside a shared project.

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Compiled output

Block HTML

Component-only compiled markup for block-level inspection and HTML assembly workflows.

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