Acquisition
For campaign intros and launch moments where the first screen needs a clear action.
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Production block
Product Highlight Feature
Split product feature block for spotlight offers, new arrivals, and campaign hero products.
Product SectionsAcquisition
Use this block when
Use when one product deserves more narrative space than a standard grid card can provide.
Typically appears in
In the middle of the email, where features, products, or content need structured comparison.
Why it exists
To give campaign teams a reliable first block that can move from source to handoff quickly.
Preview
Rendered production artefact for workflow review before handoff.
Where this block earns its place
Treat the component as one production section inside a larger message system. It should support the send goal, survive handoff, and remain easy to review before compilation.
Typically used in
These relationships help buyers understand the block as part of a send, not as an isolated catalogue item.
Practical QA before handoff
Keep the checks short and action-oriented. The goal is to help teams decide whether this block is ready to enter a workflow.
- Review every CTA href after the ESP rewrites or tracks links.
- Confirm image assets are absolute HTTPS URLs before handoff.
- Check the mobile preview before placing this block into a full workflow.
- Make the product name and CTA meaningful without forcing the recipient to interpret the image.
- Use alt text that distinguishes the featured item rather than repeating generic promotional wording.
- Gmail (Web + Mobile): Primary spacing, stack order, and CTA rendering hold up in Gmail web and mobile views.
- Outlook Desktop (Windows): Product feature splits are dependable, though Outlook can alter the image-to-copy ratio in tighter panes.
Build the next section around it
A production email usually needs a stack of blocks. These nearby sections are a sensible next choice when assembling a full send.
Abandoned Cart Reminder
Cart recovery block for browse abandonment, incomplete checkout, and return-to-cart campaigns.
Discount Promotion Banner
High-contrast promo banner for discount pushes, limited offers, and short-term campaign incentives.
Related Products Row
Cross-sell row for adjacent products, accessories, and browse-follow-up recommendations.
MJML and HTML remain available
Source stays below the preview and workflow context. Copy MJML when assembling a system, or compiled HTML when preparing ESP handoff. Template Hedgehog Pro includes the full offline archive for teams that need the complete system locally.
Block assembly: place this section inside the same <mj-body> as your other production blocks, then stack sections in send order.
Editable source
Block MJML
Section-only MJML for assembling an email from multiple reusable production blocks inside a shared project.
Formatting code preview...Compiled output
Block HTML
Component-only compiled markup for block-level inspection and HTML assembly workflows.
Formatting code preview...