MJML source
Editable layout source for adapting copy, block order, imagery, and CTA destinations.
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Deployable workflow package
Trust And Conversion Brief
Short conversion email built from approved logos, proof content, and one focused CTA block.
Workflow type
Campaign workflow
When to use it
Use it when a launch, announcement, promotion, or conversion send needs a complete structure quickly.
What you receive
Source, compiled HTML, rendered preview, QA notes, component structure, and handoff context.
Source to handoff
Supports planned campaign production from editable source to compiled handoff. Template Hedgehog prepares the artefact. The sending platform handles audiences, consent, automation, unsubscribe, reporting, and delivery.
- MJML available
- Compiled HTML available
- Rendered layout proof
- QA and implementation notes
Rendered preview
Complete production package preview before upload, QA, and handoff.
What arrives after purchase
This is the full workflow package framing: editable source, compiled output, rendered proof, QA guidance, implementation notes, and a component stack your team can inspect. Template Hedgehog Pro keeps the archive local for teams that want source and handoff files together.
Compiled HTML
Production output for ESP upload, QA review, or developer handoff.
Rendered preview
Visual proof of the complete email before it moves into a sending platform.
QA notes
Practical checks for links, images, mobile stacking, footer/legal copy, and platform tokens.
Implementation guidance
How to move from editable source to compiled output and final platform handoff.
Component breakdown
The reusable production blocks that make up the workflow package.
Assembled from reusable production blocks
The layout is not a static screenshot. It is a workflow-ready stack of reusable blocks that can be inspected together or opened individually when a section needs source-level adjustment.
Introduces the sender and brand cleanly.
Supplies a compact approved proof area without taking over the email.
Adds approved proof before the CTA lands.
Keeps the close direct and conversion-oriented.
Provides a familiar, compliant close.
Message order
- Header. Clarifies sender and brand before the trust content.
- Trust strip. Shows approved logos or badges early in the message.
- Proof plus CTA. Pairs proof content with a single conversion action.
- Footer. Closes the message with compliance-safe footer content.
Ready to prepare, not ready to send by itself
Template Hedgehog prepares the artefact. Mailchimp, HubSpot, Salesforce, NetSuite, Klaviyo, Customer.io, or your ESP still handle audiences, consent, automation, unsubscribe, reporting, and sending.
Layout QA checks
- Review every CTA href after tracking or ESP link wrapping.
- Review image assets and alt text before export or ESP upload.
- Check the mobile stack so the message order still makes sense on narrow screens.
- Confirm footer, legal, preference, and support copy before handoff.
- Confirm platform-specific merge fields, personalisation tokens, and fallback values.
- Check offer dates, campaign destinations, and product claims before upload.
- Confirm audience selection, consent, automation, unsubscribe, and sending are handled by the platform.
Platform boundary
- Template Hedgehog prepares
- MJML source, compiled HTML, preview, QA guidance, component structure, and handoff context.
- Audiences, segmentation, consent, automation, unsubscribe, personalisation merge fields, scheduling, sending, and reporting.
Copy source after the workflow is understood
MJML and HTML remain available for implementation, but the package value is the complete production workflow: preview, structure, QA, handoff, and source together.
Editable source
Layout MJML
Editable workflow source for adjusting message order, copy, imagery, and destination URLs.
Formatting code preview...Compiled output
Compiled HTML
Final output for ESP upload, QA review, and handoff workflows.
Formatting code preview...Workflow package
Move from source to handoff with the complete system attached.
Layout pages show the deployable artefact, the underlying blocks, and the handoff boundary before your team moves into an ESP.